BUS102 Introduction to Entrepreneurship

An introductory course to Entrepreneurship, designed to help potential and current small business owners understand the basics of business. The course provides the skills needed to successfully identify, analyze and develop a business idea into the start of a business plan. It covers topics such as exploring/planning and managing/ marketing. The course is designed so that students will be able to assess the feasibility of their business, as well as do the necessary research to define a viable market. Case studies will be utilized to reinforce the concepts learned in class. The course is competency-based; students will be graded on their plans, presentations, and other demonstrations of skill, in addition to traditional tests. Students will work individually and in teams.

Credit Hours

3

Lecture Hours

3

Prerequisite

ACC101 Introductory Accounting I; BUS101 Introduction to Business; and MKT210 Principles of Marketing

Attributes

  • Business Elective

  • Free Elective

  • Reading Content Course

  • Written Communication Intensive